{"id":5310,"date":"2017-06-07T12:27:15","date_gmt":"2017-06-07T10:27:15","guid":{"rendered":"https:\/\/www.diocesipadova.it\/newwebsite\/2017\/06\/07\/anche-la-diocesi-padova-al-web-marketing-festival\/"},"modified":"2017-06-07T12:27:15","modified_gmt":"2017-06-07T10:27:15","slug":"anche-la-diocesi-padova-al-web-marketing-festival","status":"publish","type":"post","link":"https:\/\/www.diocesipadova.it\/newwebsite\/2017\/06\/07\/anche-la-diocesi-padova-al-web-marketing-festival\/","title":{"rendered":"Anche la diocesi di Padova al Web marketing festival"},"content":{"rendered":"<p><strong>Marketing e comunicazione sociale: un binomio inammissibile? Ormai non pi\u00f9<\/strong>.<\/p>\n<p>Il mito viene \u201csfatato\u201d dalla diocesi di Padova che per spiegare appunto la propria attivit\u00e0 in termini comunicativi riprende il modello dei <strong>funnel<\/strong> che tanto appassiona gli ambienti del web marketing.<\/p>\n<p>Partendo anche da quanto sottolineato da papa Francesco \u00a0nel suo messaggio per la 51ma Giornata mondiale delle comunicazioni sociali, esplicitando il tema \u201cComunicare speranza e fiducia nel nostro tempo\u201d.<\/p>\n<p>\u00ab<em>Abbiamo collocato all\u2019interno di una griglia<\/em> \u2013 spiega <strong>don Marco Sanavio<\/strong>, direttore dell\u2019ufficio delle comunicazioni sociali \u2013\u00a0<em> i passaggi che strutturano i processi di coinvolgimento sperimentati a livello parrocchiale e ho colto come la fiducia non sia solamente uno dei possibili contenuti da veicolare, ma una vera e propria passerella relazionale che consente al messaggio di transitare ed essere accolto dal ricevente. Senza fiducia anche la miglior forma rischia di scivolare sul mantello impermeabile che ciascuno si confeziona a propria misura per non essere inzuppato dall\u2019eccesso di informazioni. La fiducia consente l\u2019osmosi, lascia filtrare, permette che l\u2019utente \u2013se lo desidera- possa impregnarsi<\/em>\u00bb.<\/p>\n<p>Il resto del modello \u00e8 chiaro: se l\u2019attivatore costituito dalla <strong>fiducia reciproca<\/strong> (e sottolineo questo aspetto biunivoco del concedere credito) ha iniziato il suo processo di fluidificazione, l\u2019operazione di coinvolgimento pu\u00f2 assumere anche aspetti pi\u00f9 evangelici: dalla fraternit\u00e0 al dono oblativo. Il secondo termine messo a tema da papa Francesco, la speranza, fa emergere come la logica della buona notizia, con la \u201cb\u201d minuscola o maiuscola, possa infrangere alcuni limiti provocati da euristiche percettive.<\/p>\n<p>Partendo da questa riflessione, l\u2019ufficio diocesano ha quindi scelto di partecipare per la secondo volta al <strong>Web marketing festival<\/strong> che si tiene a <strong>Rimini il 23 e il 24 giugno<\/strong>.<\/p>\n<p>\u00ab<em>Lo sentiamo come un tempo ricco e opportuno di formazione da cui cogliere spunti e riflessioni che possano aiutarci sempre pi\u00f9 anche nel nostro cammino pastorale. Per fare ed essere sempre pi\u00f9 rete<\/em>\u00bb.<\/p>\n<p style=\"text-align: right;\"><strong>Claudia Belleffi<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing e comunicazione sociale: un binomio inammissibile? Ormai non pi\u00f9. Il mito viene \u201csfatato\u201d dalla diocesi di Padova che per spiegare appunto la propria attivit\u00e0 in termini comunicativi riprende il modello dei funnel che tanto appassiona gli ambienti del web marketing. Partendo anche da quanto sottolineato da papa Francesco \u00a0nel suo messaggio per la 51ma [&hellip;]<\/p>\n","protected":false},"author":212,"featured_media":5243,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[126],"class_list":["post-5310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ucs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Anche la diocesi di Padova al Web marketing festival - Chiesa di Padova<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.diocesipadova.it\/newwebsite\/2017\/06\/07\/anche-la-diocesi-padova-al-web-marketing-festival\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anche la diocesi di Padova al Web marketing festival - Chiesa di Padova\" \/>\n<meta property=\"og:description\" content=\"Marketing e comunicazione sociale: un binomio inammissibile? 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